Company · Why Now

The building changed faster than the tools that run it.

AI density, GPU economics and power contracts turned every fault into money within the hour. Planning, building and operating still happen in separate tools that do not share a record, so the answer to who is affected and what it costs still arrives after the call.

What actually changed

Four things changed, and the toolchain changed with none of them.

Density went up by an order of magnitude

AI racks run at 40–60 kW on liquid loops. A cooling fault that once left hours to respond now leaves minutes.

The workload became coupled

A training job spans hundreds of GPUs. One failed GPU or one flapping rail stops or slows every one of them.

Power became the constraint and the bill

Capacity is sold by the kW and bought under take-or-pay floors and demand charges. Idle contracted power is paid either way.

Customers buy uptime by the hour

SLAs on cabinets and GPU-hours turn minutes of impact into credits. Someone has to say whose service and what it costs, during the call.

The shift, side by side

The same estate, before and after.

SituationSeparate toolsOne estate model
A UPS goes on batteryA point alarm in the BMSThe busway, the racks, the tenants and the minutes to the next SLA credit tier
A job runs slowA slow job in the schedulerThe CDU loop that throttled its GPUs, and the GPU time it is costing
Sales asks for a cageFree racks in a spreadsheetSellable racks net of holds, power and cooling headroom
A hall is handed overA PDF and a project trackerThe commissioned records operations runs on from day one
The power bill arrivesExplained at month endIdle kW and contract findings raised as they happen

Our position

More dashboards are not the answer. One shared record is.

AI on one tool sees half of an event

An assistant inside the BMS cannot know the tenant. One inside the ticketing tool cannot see the busway. A useful answer needs the whole chain, from the utility feed to the invoice.

Waiting moves the start date, not the risk

Every hall planned and built on separate records adds to the reconciliation later. The estate model is cheapest to start before the next hall, not after it.

Being straight with you

What we are not going to claim

  • SynapseDC never controls plant. Breakers, generators and cooling stay with your BMS and your people; disruptive steps wait for a named approver.
  • It does not ask you to replace a BMS, DCIM or ITSM that works. It reads from them and adds what they cannot do.
  • The first release is for colocation and GPU cloud operators. Cloud, enterprise and telco datacenters follow on the same estate model.

Questions we get asked

Frequently asked questions

Is this only for new AI halls?

No. Existing halls come first: the estate model covers legacy rooms, air-cooled racks and older plant as well as liquid-cooled GPU pods.

Do we have to change the tools we run?

No. SynapseDC reads from the BMS, power, cooling, network and GPU sources with a read-only role and syncs with your ITSM and CRM.

How quickly can we see it on our own estate?

A one-site pilot follows four steps: discovery, site survey and data, connect, go-live. How it works lists what each step needs.

Start with one site, not a rollout.

Pick one site and two situations your team keeps dealing with. We connect it and agree what the pilot should prove.